This may be a little off topic but I think it’s time for a new direction in the marketing of shaving cream. Wa what? Yeah, shaving cream. Most of us use the stuff every day but how much do you like it?

When you’re strolling down the hygiene isle at the grocery store it’s pretty clear that shaving cream has two distinct markets, men and women. Blue and green paired with black or silver is for men and anything pink is meant for the ladies. Of course that makes perfect sense but there’s something else.

Men’s shaving cream usually smells like the alcohol and menthol cocktail that it is, while women’s shaving cream can smell of fruit, perfume or even baby powder. Having been married for the last ten years I can tell you that I’ve tried them all. And while I loathe commercial baby smell the fruity goodness offered by SC Johnson’s Skintimate brand is nothing short of pleasant.

Having toggled back and forth a few times between my male branded shaving cream and my wifes shaving cream I must say that men’s shaving cream sucks. Why would I want put something inches from my nose that smells like menthol and stings my skin when I could be lathering on an olfactory rainbow of fruit flavors?

Now I have owned some fancy men’s shaving cream that had a nice smell and no burning sensation but it was nearly 20 bucks a bottle! I didn’t get to finish it either; thanks airport security.

So I suppose it comes down to comfort. Maybe if you have a coarse beard or sensitive skin the alcohol and moisturizers in men’s shaving cream may do something for you. But as for me I’d like to see some unisex fruit smells on the market. A hard sell? Probably. But I can dream.